Work package 7 will carry out multi-directional dissemination and communication activities to ensure effective dissemination towards all relevant target and user groups (farmers, farmers’ advisors, breeders, agri-business industry, policy makers and authorities, society and consumers, scientific community including students) thus striving to maximise practical applicability and usefulness and to achieve long-term impacts of the project’s results along the whole value chain.
Key outcomes and materials will include
- a dedicated website giving access to all the projects results etc. with features such as online fora;
- a wide range of dissemination materials for knowledge exchange among farmers and further target groups (videos, fact sheets, practice abstracts, manuals, training materials), to be developed with input from stakeholders;
- a proactive communication and promotion strategy to communicate the project and its results to a broad audience – both at the European and the national levels;
- two project conferences to exchange experiences and results not only among the project partners and stakeholders but also with partners of other Horizon 2020 projects.
Providing attractive, ready to use tools and materials described below, WP7 will strongly enhance the impact of the project by helping farmers and other actors along the value chain to adapt techniques of crop diversification and thus contribute to higher arable land productivity, to lowering negative environmental impact, to improving the delivery of ecosystem services.
- Dr. Helga Willer, FiBL, Work package leader
- Emily Trivett, LEAF, Work package co-leader